For the World Employer Branding Festival 2024 in China, we created a vibrant brand zone for makelove agency, where guests were invited to enjoy signature drinks at the HR bar, take a playful quiz to discover “Which rare animal are you?” and receive exclusive branded merchandise.
The visual identity blends calm, painterly illustrations of Asian landscapes with bold, bright graphic elements. This combination created a serene yet dynamic atmosphere that fit seamlessly into the festival environment while perfectly reflecting the theme: Unique Professionals for Unique Employer Brands.