makelove is an international employer-branding agency that creates, develops, and promotes employer brands, as well as shaping internal communications. As the agency continues to grow and expand globally, its visual identity required an update to better reflect its positioning and bold character.

Key elements such as the logo, hammers, color palette, and fonts were refined to emphasize the agency’s values and daring personality while keeping the brand identity vibrant and adaptable. With many branches around the world, each office received its own descriptor in a custom lettering style next to the logo, reflecting the character of its country. The update also included a new logo for makelove school, the agency’s educational platform.

This flexible and dynamic identity continues to evolve, seamlessly adapting across social media, events, media collaborations, and guerrilla marketing in different countries.

makelove visual identity