A large-scale presentation for Volkswagen dealership managers and journalists was held at the VTB Academy in Moscow in 2021.
The launch of the Volkswagen Taos centered around the idea of “going beyond the frame.” The event concept aimed to show that people are multifaceted and shouldn’t be judged by first impressions or stereotypes. The space and decorations reflected this idea while emphasizing the design and color of the new crossover.
The presentation brought together dealership heads, journalists, and bloggers. It included a press conference, a car review, photo sessions with vibrant decorations, and a live music concert to conclude the evening. The event united Volkswagen fans both offline and online, ultimately attracting about 1,500 participants.
The launch of the Volkswagen Taos centered around the idea of “going beyond the frame.” The event concept aimed to show that people are multifaceted and shouldn’t be judged by first impressions or stereotypes. The space and decorations reflected this idea while emphasizing the design and color of the new crossover.
The presentation brought together dealership heads, journalists, and bloggers. It included a press conference, a car review, photo sessions with vibrant decorations, and a live music concert to conclude the evening. The event united Volkswagen fans both offline and online, ultimately attracting about 1,500 participants.
Volkswagen Taos presentation
