Yango is a tech ecosystem offering services such as ride-hailing, delivery, and e-grocery. It operates across Europe, Africa, the Middle East, and South America, accessible through a single mobile app.
A set of activities was developed to communicate the company’s values, mission, and vision in an engaging and memorable way. One of them was launched through @YangoValues_bot, where employees from different countries completed tasks and answered questions about Yango’s values, connecting with colleagues and earning gifts. At the final stage, offline workshops were held in each country, with remote participation available for those who couldn’t attend in person.
For the visual design, task illustrations were generated in Midjourney and complemented with Yango’s classic colors and graphic elements.
A set of activities was developed to communicate the company’s values, mission, and vision in an engaging and memorable way. One of them was launched through @YangoValues_bot, where employees from different countries completed tasks and answered questions about Yango’s values, connecting with colleagues and earning gifts. At the final stage, offline workshops were held in each country, with remote participation available for those who couldn’t attend in person.
For the visual design, task illustrations were generated in Midjourney and complemented with Yango’s classic colors and graphic elements.
Yango Values
Natalia Valgaeva
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